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Data Privacy Notice

At Alternative Claims Management (“ACM”, “we”, “us”, or “our”), we prioritize the protection of your personal data. This Privacy Policy outlines the manner in which we collect, use, disclose, and safeguard your personal information when you visit our website, altclaim.com (the “Site”), or engage with our services. Our commitment to data privacy and security complies with applicable data protection laws, including the General Data Protection Regulation (GDPR) for individuals in the European Economic Area, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for California residents, and other applicable US federal and state data protection laws.

1. PERSONAL INFORMATION WE COLLECT

We collect and process various categories of personal information, ensuring transparency and integrity in the handling of your data:

1.1 Device Information

When you visit the Site, we automatically collect data about your device and browsing behavior. This includes, but is not limited to:

  • Web browser type
  • IP address
  • Time zone settings
  • Cookies installed on your device

As you navigate the Site, we gather data on the individual web pages or products you view, the referring website or search terms, and how you engage with the Site. We collect Device Information through technologies such as:

  • Cookies: Small data files placed on your device. For further information on cookie management, see our Cookie Policy or visit org.
  • Log Files: Record actions occurring on the Site and collect data such as IP address, browser type, and timestamps.
  • Web Beacons, Tags, and Pixels: Electronic tools that track user navigation and engagement. We deploy tags through Google Tag Manager (GTM), which may load third-party scripts including Google Analytics 4 (GA4) and the LinkedIn Insight Tag. These tools fire automatically on page load and collect data before any user action is taken. EEA residents may manage consent for these tools through our cookie consent mechanism.

1.2 Contact Information

When you voluntarily provide your information through forms, registration, or purchases, we collect:

  • Name
  • Email address
  • Mailing address
  • Phone number

This data is used for purposes such as communication, fulfilling inquiries, and delivering services efficiently. If you submit a form on the Site, your information may be used to send follow-up communications related to your inquiry. All marketing emails include an unsubscribe option in compliance with the CAN-SPAM Act, and you may opt out at any time.

1.3 Account Information

If you create an account on the Site, we collect details such as your username, password, and other account-related preferences to facilitate easy access and enhance your experience.

1.4 Usage Data

We track how you use the Site to improve user experience and optimize our services. This may include browsing behavior, engagement with specific features, and content consumption. Note: For the purposes of this policy, “Personal Information” refers to all data categories mentioned above, including Device Information, Contact Information, Payment Information, Account Information, and Usage Data.

2. PURPOSE OF DATA COLLECTION

We process your personal information with precision and clear intent, ensuring lawful and fair usage. The purposes for data collection include:

2.1 Performance of a Contract

We use your personal information to fulfill contractual obligations, such as processing transactions, delivering services, and managing customer relationships.

2.2 Legitimate Business Interests

We rely on legitimate interests to process your data in areas such as:

  • Improving Site functionality, design, and content
  • Personalizing your experience by tailoring products and services to your preferences
  • Marketing activities, subject to your consent and compliance with local regulations
  • Conducting analytics to evaluate and enhance the performance of the Site and services
  • Ensuring the security and integrity of the Site
  • Measuring advertising performance and enabling retargeting through third-party platforms, including LinkedIn

2.3 Legal Obligations

We process personal information to comply with legal and regulatory requirements, such as financial reporting, audits, and responding to lawful requests from authorities.

2.4 Consent-Based Processing

Where applicable, we process personal information based on your explicit consent, especially for activities like sending direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

3. THIRD-PARTY SHARING AND DISCLOSURE

We share your personal information only when necessary, and always in compliance with legal requirements. Third parties with whom we share your data include:

  • Service Providers: We engage trusted third-party vendors for website hosting, analytics, payment processing, and other business operations. These providers are bound by confidentiality agreements and are required to protect your personal information in accordance with data protection laws.
  • Advertising Partners: We use the LinkedIn Insight Tag, deployed via Google Tag Manager, to measure the performance of our advertising campaigns and enable retargeting of visitors on LinkedIn. This tag collects data including pages visited, referring URLs, IP address, device and browser information, and timestamps, and transmits it to LinkedIn. LinkedIn may use this data for its own purposes, including audience building and ad targeting, in accordance with its privacy policy. EEA residents may manage or withdraw consent for LinkedIn tracking through our cookie consent tool. US residents may opt out of LinkedIn’s use of this data for advertising at linkedin.com/psettings/guest-controls.
  • Analytics Providers: We use Google Analytics 4 (GA4) to monitor traffic and behavior on the Site. GA4 collects data such as pages visited, session duration, device type, approximate location, and engagement events, and sends it to Google for processing. Under CCPA, sharing data with Google via GA4 may constitute “sharing” of personal information for cross-context behavioral advertising purposes. You may opt out of GA4 data collection by installing the Google Analytics Opt-Out Browser Add-On (tools.google.com/dlpage/gaoptout) or by adjusting your preferences through our cookie consent tool. Google processes this data in accordance with its privacy policy (policies.google.com/privacy).
  • Legal Compliance: Where required by law, we may disclose personal information to government authorities or regulatory bodies to comply with legal requirements, such as subpoenas or court orders.

We do not sell, rent, or trade your personal data to any third parties for marketing purposes without your explicit consent.

4. RETENTION OF DATA

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or regulatory requirements. Retention periods vary based on the type of data:

  • Device Information: Retained for security, analytics, and performance improvement purposes.
  • Contact Information and Account Information: Retained as long as necessary for ongoing business relationships or until you request deletion.
  • Payment Information: Retained in compliance with financial and audit obligations.

Once your data is no longer needed, we will securely delete or anonymize it in accordance with applicable laws and best practices.

5. SECURITY MEASURES

We employ industry-leading security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Data Encryption: We use encryption protocols to secure sensitive data, such as payment details, during transmission and storage.
  • Access Controls: Access to personal data is restricted to authorized personnel who require it for legitimate business purposes.
  • Monitoring: We continuously monitor our systems to identify and address potential security vulnerabilities.

Despite our best efforts, no system is entirely secure. We urge you to take precautions when sharing personal information online.

6. USER RIGHTS AND OPT-OUT OPTIONS

Depending on your location, you may have certain rights regarding your personal information. The rights available to you are described below, organized by applicable law. EEA Residents (GDPR) If you are a resident of the European Economic Area, you have the following rights under the GDPR:

  • Right to Access: You may request a copy of the personal information we hold about you.
  • Right to Rectification: You may request corrections to any inaccurate or incomplete data.
  • Right to Erasure: You may request the deletion of your personal information where it is no longer necessary for the purposes it was collected, subject to legal or regulatory obligations.
  • Right to Restriction: You may request that we limit the processing of your personal information in specific circumstances.
  • Right to Data Portability: You may request to receive a copy of your data in a structured, machine-readable format for transmission to another entity.
  • Right to Object: You may object to the processing of your personal information for marketing or other legitimate interests.

To exercise any of these rights, please contact us using the details provided at the end of this Privacy Policy. We will respond to your request within the legally mandated time frame. US Residents Depending on your state of residence, you may have additional rights under applicable US state privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These rights may include:

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right to Opt Out of Sale or Sharing: You may opt out of the sharing of your personal information for cross-context behavioral advertising purposes. ACM does not sell personal information for monetary consideration. However, sharing data with third-party platforms such as Google (via GA4) and LinkedIn (via the Insight Tag) for advertising measurement and retargeting may constitute “sharing” under the CCPA. To opt out, use the individual opt-out links provided in Section 3 or adjust your preferences through our cookie consent tool.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of your rights under applicable US state law, please contact us at results@altclaim.com. We will respond to verifiable consumer requests within the timeframes required by applicable law (typically 45 days, with one 45-day extension where reasonably necessary).

7. LEGAL BASIS FOR DATA PROCESSING

For residents of the European Economic Area (EEA), we process your personal data on the following legal bases:

  • Consent: Where required, we seek your consent before processing personal data for specific purposes.
  • Contractual Necessity: To fulfill our contractual obligations when you engage with our services.
  • Legitimate Interests: To protect and further our legitimate business interests, such as security, analytics, and marketing, provided these interests do not override your rights and freedoms.
  • Legal Obligations: To comply with applicable laws and regulatory requirements.For non-EEA residents, including US residents, we process your personal information as necessary to provide our services, comply with applicable federal and state law, and pursue legitimate business purposes as described in this policy.

8. INTERNATIONAL DATA TRANSFERS

We may transfer personal data outside of your jurisdiction, including to countries where data protection standards may differ from your own. To ensure that your data remains protected, we implement robust safeguards, including:

  • Standard Contractual Clauses: For transfers of personal data from the EEA to the United States or other countries, we use Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms to ensure that personal data receives an adequate level of protection.
  • Additional Safeguards: Where applicable, we implement supplementary measures to ensure the security and privacy of transferred data.

9. CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. Any revisions will be posted on the Site, and we will update the “Effective Date” at the top of this policy. We encourage you to review this policy periodically to stay informed about how we protect your data.

10. COOKIE NOTICE

This Cookie Notice explains how ACM and our third-party partners use cookies and similar tracking technologies on the Site.

10.1 What Cookies We Use

We use the following categories of cookies on the Site:

  • Strictly Necessary Cookies: Required for the Site to function. These cannot be disabled. They include session management and security cookies.
  • Analytics Cookies: Set by Google Analytics 4 (GA4) via Google Tag Manager. These collect information about how visitors use the Site, including pages viewed, time spent, and traffic sources. The data is aggregated and used to improve Site performance. For EEA residents, these cookies are only set with your consent.
  • Advertising and Retargeting Cookies: Set by the LinkedIn Insight Tag via Google Tag Manager. These enable LinkedIn to identify Site visitors and serve them relevant advertisements on the LinkedIn platform. They also allow ACM to measure the effectiveness of LinkedIn campaigns. For EEA residents, these cookies are only set with your consent. For US residents, you may opt out via LinkedIn’s ad settings at linkedin.com/psettings/guest-controls.

10.2 Managing Your Cookie Preferences

EEA residents are presented with a cookie consent banner upon visiting the Site. Non-essential cookies (analytics and advertising) will not be loaded until consent is given. You may withdraw or update your consent at any time by clicking the cookie preferences link in the Site footer. All visitors may also manage cookies through their browser settings. Note that disabling cookies may affect the functionality of certain Site features. For more information on managing cookies, visit allaboutcookies.org.

11. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at: